Lucknow: Research conducted by Indian Institute of Management (IIM) Lucknow sheds light on how startup founders with sustainability-driven values are redefining traditional measures of business success by harmonizing profitability with social and environmental responsibility. Published in the Journal of Cleaner Production, the study by Prof. Krishna Chandra Balodi and research scholar Ravi Roshan explores how these founders champion Sustainable Business Model Innovation (SBMI), influencing ecosystems and redefining entrepreneurial success beyond just financial metrics.
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